![]() In our experience, realistic hand animations drive lower CPIs than cartoonish animations. One of the reasons this element works so well is because it adds a human touch to the creative, making it more relatable. Want to hear numbers? According to Supersonic, using hand animations allows them to achieve 15-20% lower mobile game CPIs. Using hand animations introduces players to the game controls, helping them understand how the game works.Ī better understanding of the game = better conversion rates = lower CPI. You’ve probably noticed that a lot of mobile game ads use hand animations that display actions like tapping or swiping. Use a Hand/Finger Animation Use of realistic hand animations in Attack Hole ads.
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